INCREASE MARKETING ROI

Whether you are B2C or B2B, the cornerstone of any company's marketing now is their website.  Marketing efforts for online and offline marketing are focused on getting people to your website.  Ads, newsletters, tv and radio all try to get interested visitors to a website.  ActiveMeter can give those marketing dollars  more value by turning those visits into marketing information that you can use to track and justify your marketing spend.

SALES LEAD GENERATION

A simple upgrade to ActiveConversion  is the capability of generating sales leads and tracking them as well.  This has the effect of qualifying the web site visitor and makes outbound calls to the prospect highly effective.  They can also be notified of return visits, to further qualify the interest.

Using ActiveConversion as a B2B web analytic is especially effective.  Not only will your sales force know when someone is visiting, but you will be able to see what pages interest them.    It is the ultimate in online lead generation, and can deliver huge sales productivity gains and accelerate sales cycles. This can be a powerful sales force automation tool, potentially eliminating the need for cold calls.

CUSTOMER ACQUISITION SYSTEM

Combined with marketing programs like personalized outbound email and search engine marketing, ActiveMeter can become a real customer acquisition system, making the promise of digital marketing a reality. 

By driving relevant traffic to your web site, mining your web stats, and combining that with information about the web visitor, your business can acquire new customers by knowing when and what to make a sales call on.  As most business marketing now drives prospective customers to their website, this is online lead generation, finally fulfilled.

Click here to signup or contact us (if you are already using ActiveMeter), on how you can have all this working for you.