ActiveMeter arose out of a need to make web site analytics more useful. Most web site analytics measure the number of web visits, unique visitors, pages viewed and returning visitors for example. We do too, but with a difference; we do it in a web visitor-centric manner, so that in many cases, you know who visited, and from where.
Website Analytics for Business to Business
For many web sites, like small and medium businesses engaged in business to business (B2B), web site analytics is not about how much traffic they get but how they can best use the web site data. Most web analytics are built more for companies like Amazon, that engage primarily business to consumer (B2C) and use shopping carts etc. Not only were they expensive, but they were overly complicated for the rest of us.
On the other hand, the various free web counters and free hit counters out there tracked only visits and provided only log file analysis and generated mostly aggregate data. Many used an advertising model that neither us, nor our users wanted to display on their website OR ours. Most were 'hits' driven, and built by webmasters, for webmasters so that they could track browser types, bandwidth and other mundane web site data.
What was really needed was a marketing view of the web site information. Along with that, customers should be able to determine marketing ROI of their web site. With a view to making it useful as a B2B web site analytic, ActiveMeter was created because none existed that would work well for B2B companies. B2B marketing can use it for:
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WEB ANALYTICS OVERVIEW
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